|
|
|
|
National Association of Working Seniors
Media Kit |
|
WorkingSenior.com offers online promotion and advertising options to reach senior workers, the fastest growing demographic available today. This group has significant expendable income, is computer literate and an extremely attractive target market for all elements of the commercial world. WorkingSenior.com attracts exactly the buying group you are trying to reach. It spans from engineers, designers, artists, technicians, service providers, and other professionals who purchase for not only themselves but also for children, parents, and even grandchildren. In addition, this work force is constantly on the look out for new opportunities thus our job board and romance boards are extremely popular.
Why Advertise Online with WorkingSenior.com?
- WorkingSenior.com attracts a demographic with the highest level of expendable income in the history of the world. They are able to purchase large ticket price items and feel comfortable buying on the internet. For more information on this demographic see our membership demographic breakdown.
- Our online promotion and advertising opportunities are effective and provide great results at a fraction of the cost of traditional promotional methods.
- Our website attracts new visitors each month...this assures your products or needs are viewed by new and returning members on a regular basis
- Working Seniors are turning to the Internet more than any other source to find information like news, products, articles, tools, technical resources, job opportunities, romance, etc.
- Our website pages have been successfully indexed on many of the popular search engines. As a result, thousands of Working Seniors find our website each month with many of the common search engines, using only appropriate specific keywords.
If you offer any of the products or job offers specifically targeted for seniors in the workforce, then our audience is right for you. For more information, please review the table below:
Advertising Programs
WorkingSenior.com offers several annual advertising programs. All of these programs combine various advertising elements with package discount pricing available. The Product Placment table below describes each of our advertising options in greater detail. If these standard programs do not appeal to you, we would be happy to assemble a custom program to meet your specific needs. Please Contact Us for special pricing information, or with any questions about our programs. |
|
|
PRODUCT PLACEMENT AND ADVERTISING PROGRAM |
|
Item |
Description |
Quantity / Costs |
|
Banners |
Banners (120 x 30, 60, 90, or 120 pixels) are located at the right side of the home page and any main navigational sub-page. Number and frequency are controlled by fee structure.
Note: All Banners and Buttons are sold for three-month durations. Graphic may be supplied in .GIF or .JPEG format. We track all banner views and click-throughs and provide a report at the end of the month. |
For cost of Banner ads see Banner Ad Cost Table |
|
Product
Page |
Product page to be included in our Product Showcase Section for one year. Your page is indexed by product category and supplier and can include a hyperlink back to your website. To view the product page specifications, click here.
Sample: Product Page |
$300.00 per year |
|
Product
Placement |
NAWS can place your product in our existing store, collect payment and process the order for shipment direct to customers. This processing approach allows our members to immediately buy your product and avoids the leakage of sales as potential customers are lead to a separate site. To view the NAWS store, click here. |
Negotiated based on product price and extent of processing provided. |
|
Job Posting |
Available jobs are posted in the Employment Opportunity section of our website. Job Opportunity Page. |
$100.00 per 60-day posting
$500.00 per annual posting
Click Here to purchase a job posting. |
|
Featured Employer
Button |
A featured Employer has a 120 x 120 hot button on the job home page placed on the left side directly under our navigation bar. This button will lead directly to your home recruiting page. |
$500 / month |
|
e-Newsletter Sponsorship |
Every month we send out an e-newsletter to our registered members/subscribers containing news, articles, product information, career information, and member updates. Your sponsorship copy will be displayed at the top of our e-newsletter.
Copy can consist of your logo, up to 125 words, a graphic, and up to two hyperlinks.
View our Member Demographics page for more information about our subscribers.
Sample: Sample Member Newsletter |
$500.00 per issue |
|
Resource Links |
NAWS provides resource links in our resource section of our web site. A small number of resource links are available to the public and the remainder are only available to our members. Clients may list their sites as a resource link in either or both areas. |
Public resource links $100 / Month
Membership resource area $200 / Month |
|
Strategic Partnership |
Select partners may become domain owners of a subsection of our NAWS™ site. This relationship allows direct non-biased access to working senior demographic. Examples of this may be a travel based organization, financial services or unique product offerer. |
Negotiated |
*Note: All Rates are Subject to Change |
|
Press Release Publication
WorkingSenior.com publishes working senior news on our web site and in our e-newsletter (sent out to our subscriber and members every other week). To have your company's press releases considered for publication, please send your news items, in electronic format, to Press Release. Feel free to browse our Hot Topics sections for recent information and additional archived news.
Article & White Paper Publication
WorkingSenior.com publishes articles and white papers written by industry professionals. This publication is offered as a free service - it's great content for our site and a great promotion opportunity for your company. Articles and papers are archived on our website in the appropriate matters area. We also highlight a couple of articles in each issue of our e-newsletter. For more information on having your articles or white papers published on WorkingSenior.com contact Steve. Bridge. |
|
For Special Advertising inquiries, please contact:
Steve Bridge
1013 Gardenia Ave
Lompoc , CA 93435
(805) 277-2191 Ext 501 |
|
|
|
|
| |
|
Why Join NAWS? |
 |
|
